About Me



Susana Fonticoba is the owner and Marketing Mom behind Right Click Advantage.

Susana Fonticoba, Content Marketing, Strategy, Marketing Plans, Constant ContactWhen I founded my first company back in 2004, I knew very little about running a business. I loved the marketing aspect, which changed very dramatically with the advent of new digital tools. Almost all of what I know about marketing today comes from a combination of constant training, reading, and learning from my own mistakes!

All that I’ve learned over the past years, I share with my customers. I don’t want you making the same mistakes I did! I am a content marketer – I believe that reaching the right customer with the right message makes the magic. If you love putting your skills and experience to good use in serving your customer, then you owe it to more people to spread the word about you! That’s what marketing means – reaching more people you can help with the best message you can deliver so that they’ll be happy to hire you.

Let’s face it – when you opened your business you wanted to spend every moment of your day helping your customers and building your team. But marketing activities are what trigger customer transactions. Marketing IS Money – without it, no one will find out about you! If you keep yourself hidden, your perfect customer will be enticed by your competition. We don’t want that to happen!

Years ago, only large companies could make money on delivering great services because they could afford a large marketing presence. In today’s business landscape, all entrepreneurs can – and deserve – a great marketing presence to reach their ideal customer, and I am dedicated to helping you do just that!

I help small businesses get big results with today’s marketing tactics and tools.

Susana has been involved in several leadership positions in the NJ Association of Women Business Owners, the Hanover Area Chamber of Commerce and BNI. She has been a Master Certified Partner and Authorized Local Expert and Trainer for Constant Contact since 2012.

Currently, Susana is the President-Elect of the North & Central Jersey Chapter of the National Association of Women Business Owners, a frequent presenter for SCORE and SBDC, and a long time Elder in the First Presbyterian Church of Hanover.

Susana is a member of the Montville Chamber of Commerce, The Women of Warren’s Networking Group, and the Bergen County Professional Women’s Network.

In spring of 2017 Susana is launching Sisters in Entrepreneurship, a new Group Mentoring Program for Women Entrepreneurs.