Our Blog :: Right Click Advantage

Who Should I Include In My Universe?

As an Accredited Solution Provider for Constant Contact, as well as an Authorized Local Expert, I’m often asked about WHO is appropriate to have in your Email Marketing Campaign lists. I’ve included a few FAQ below. Feel free to send me your own questions. Who Do I Include in My Campaigns? Consider inviting anyone who

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How are you doing on building your email marketing campaigns? You’ve been adding contacts to your list (legitimately) You’ve found or designed a beautiful template You’ve chosen some great images to go in your newsletters You’ve planned some topics to discuss throughout the year All done, right? Not quite – you’ve forgotten something important, but

Adding Readers … Really

How can I add to my newsletter list? This is an old question that sometimes spurs on controversy. You’ve seen the card-grabber – that person who collects everyone’s business card at the networking event and then adds them all to their email list. That’s a no-no, and in violation of the CAN-SPAM act. Not to

Real Life Task Management

We all know that time management is the true holy grail. We’ll never get more than 24 hours in a day, so how to accomplish all our tasks in the time we have is a real dilemma. Time management is really about managing our tasks. We think we know what needs to be done but

Hosted Exchange for the Little Guy

What is hosted exchange mail? How can it help a tiny business like mine? Is it worth it to pay for this service, especially when the company consists of just me? You know how large companies use an Exchange server for their email? Instead of having each employee’s computer house the mail in their hard

Finding your productivity sweet spot

I hated my phone. And when I say hate, I mean I hated it with the white hot passion of a thousand suns. I tried a “My Touch” Android, then switched to another company’s Samsung Android. After a year of struggling, I realized that my hatred was giving me more stress than paying an early

Stretching the Truth

We all know the drill when interviewing for a job – stretch the truth as far as possible, right? How would they know? We’ve all been counseled by someone in the family to “always say yes” if asked if we have this skill or know about this topic. One recent client learned the hard way

Punching Through the Writer’s Block

You’ve made the smart decision to keep your clients and prospects up to date on your offerings and services with a regular email campaign. But – what to write? It’s time for your monthly newsletter – are you sitting there at a blank screen? Following are 10 pieces of advice to combat writers’ block. Keep

There’s No Open Sesame For Emails

Ever since the days of Aladdin, we’ve been trying to find that secret word or phrase that will open the magic door to reach our treasure: how do we get a reader to open our email campaign? It’s tricky, but it can be achieved if you follow guidelines. Like Goldilocks, you have to try a

Sweep Out the Old Shtuff

It’s almost the end of the year again, and most of us are wondering where the time went. This is the time of year that I successfully procrastinate from Christmas shopping by cleaning out my old files and emails. Sounds exciting, no? It isn’t, of course, but it can be rewarding on 2 levels. Ok,